Prepare a Defensible Business Valuation for Sale Negotiations

Name: Fealty Business Valuations
Address: 325a Featherston St, Palmerston North, 4410, NZ
Telephone: +64-21-245-8881

Fealty business valuation software for New Zealand business owners. Follow the step-by-step process and generate a clear valuation report you can use in real conversations.

Launch special: $149 + GST (normally $490 + GST)

Watch a 5-minute Demo

Taken from clips of the training videos

One time payment

31-day access

14-day satisfaction gaurantee

The problem

Business owners often face a choice between unreliable automated estimates and costly professional valuer reports. Fealty software offers a professional middle path: a structured, software-led valuation based on established valuation standards, done by the business owners themselves.

Substantiate your Company’s Value

Gain a technical understanding of how the business valuation process works. By mastering the rationale behind the data, you can lead negotiations with transparency and confidence.

Comparison Table

Transparency

Method depth

Owner effort

Expert Review

Learning

Best for

Price

Online Calculators

Limited

Basic

Low

Quick curiosity

Fealty Software

Visible assumptions

In depth

Moderated (guided)

Optional extra

Video and text

Owners who need a defensible answer in days, not weeks

$149 + GST launch (normally $490 + GST)

Traditional Expert

Full

Strong

Low

Included

Varies by Valuer

Formal valuations

$3,000 to $10,000 plus

Note: For formal proceedings or situations requiring independent expert evidence, you may still want independent professional advice. Fealty is designed to produce a transparent, well-reasoned valuation you can explain.

Who it's for

Built for owners who need a valuation for:

Selling a Business
Buying a Business
Internal Shareholder Sale

How it works (9 steps)

1) Enter your historical financials
Use your financial statements or accounting reports to fill the key lines.

2) Answer the risk questions
Your risk profile supports the required return / capitalisation rate.

3) Set discounts (control + marketability)
Apply DLOC/DLOM assumptions with explanations and guardrails.

4) Normalise earnings
Document owner adjustments and one-offs with guided prompts.

5) Understand working capital
Fealty shows the working capital impact so value reflects cash reality.

6) Adjust the Balance Sheet
For fair market value and non-operating assets

7) Calculate Market Ratios
Analyse transaction data and adjust for remaining equity.

8) Choose weighting and assumptions
Weight years, test scenarios, and see what drives the valuation.

9) Generate your valuation report
Export a structured report summarising inputs, logic, and results across methods.

What you get

A valuation you can see inside

Income, Market and Asset approaches
Capitalisation of Earnings, Adjusted Net Asset, and Private Company Transaction methods
Risk model logic you can understand
Working capital
Normalisation workflow (documented adjustments)
Discount module (control + marketability)
A valuation report
31-day access to the software
One company, unlimited versions.

A guided masterclass as you go

215 minutes of video that shows what to do, why it matters, and how to interpret results
21 pages of written instructions
Plain-English prompts throughout

Optional Review Service

As an additional service you can ask a CVA to review your valuation.
Usually $500 per review, it is being offered as a free launch offer.

Pricing

$ 149 +GST

Normally $490 +GST
31-day access
No subscription
Free Certified Valuation Analyst Review
One company, unlimited versions

Special

14-day satisfaction guarantee
If you are not entirely satisfied with your purchase, you are entitled to a full refund within 14 days of the original purchase date. To request a refund, please email Fealty directly within this 14-day window. Once your refund is processed, your license will be deactivated, and the funds will be returned to your original payment method.

Privacy & security
Secure payment via Stripe. Your payment data stays yours.

Market Business Sales Transaction Data is not provided.

The market approach requires business sales transactions. The business sales price and ratios of other comparable business sales are not provided. This can be purchased from BizStats NZ or searched for in stock exchange announcements.

Proof you can see

Download an example business valuation report.

Screenshots

FAQs

How long does it take?
Most owners can complete a first pass in two hours (without watching videos) once they have their recent financial statements. Then they can do a second iteration, taking the time to understand the different factors that make up company value. This might take many hours, depending on how much an owner wishes to understand. You can iterate and refine as many times as you wish.

What do I need to start?
Your last 5 years’ financial statements. You can use fewer than 5 years, even 1 year, if you wish.

Is it accurate enough for a sale or shareholder deal?
Fealty is designed to produce a transparent, defensible valuation you can explain. For high-stakes or formal proceedings, an independent valuation report may still be appropriate.

Is it a subscription?
No. One-time payment for 31 days of access.

What if I don’t agree with the number?
You can adjust your assumptions (risk, discounts, normalisations, weightings) in as many different versions as you want — so you understand what drives the outcome.

What is the review service?
I will check inputs and assumptions for reasonableness and consistency and flag issues before you share the valuation. Usually $500 service, it is a free launch special. Just email me on bruce@fealty.co.nz.

About

Professional valuation experience, built into software Fealty Business Valuation Software is built by Bruce McGechan (CVA, BCA, M.Entr) — a New Zealand valuer and M&A adviser who has completed 84 valuations. Bruce is a Certified Valuation Analyst, and owner of Fealty Business Valuations. He has worked as an M&A adviser and New Zealand partner for international mid-market M&A firms. Fealty valuation software was built because most owners face a false choice: a free calculator that produces a number you can’t defend, or a full valuation engagement that can feel expensive and opaque. In practice, what owners need is a credible middle path — a structured valuation workflow with transparent assumptions and a report they can use in real conversations. It’s also built to reflect how buyers actually think. In negotiations, the discussion quickly moves from “what multiple?” to future earnings, working capital requirements, and risk-adjusted returns. Fealty guides you through those factors step-by-step, so you don’t just get a number — you get the rationale behind it.